Sample steps

Do not start empty

• Connect to existing directory
• Generate stub profiles

Make it fun

• Migrate existing extra-professional information (associations, activities, classifieds, …) to the Intranet 2.0

Lead by example

• Transfer one high profile regular email announcement to a blog (monthly results, marketing plans, …)
• Create the “CEO blog”

Launch “fill-in your profile” campaign

• Top managers must be the example

Value a few lower profile teams

• Smaller office, customer support, …
• Group page: members, blog

Continue the transfer of emails to blogs

• Work resources
• Administrative information (vacation)

Launch “Tag week”

• Communicate on newly available search results